GBTA 2025 is a strategic initiative launched by the World Enterprise Journey Affiliation (GBTA) to check the way forward for enterprise journey and develop a roadmap for the {industry}’s transformation.
Recognizing the numerous affect of technological developments, altering journey preferences, and evolving enterprise wants, GBTA 2025 goals to information the {industry} in direction of a extra sustainable, environment friendly, and traveler-centric future. By means of collaboration with {industry} stakeholders, GBTA 2025 identifies key traits, challenges, and alternatives, and proposes revolutionary options to handle them.
